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The beekeepers ball organized by the organization Justfood.org took place on Monday evening, June 22, 2009 at the Water Taxi Beach on the South Street Seaport, opening Pollination Week in New York. All bee lovers, beekeepers, wannabe beekeepers and New York farming families got together for a costume ball. On the program: petitions and different samplings of honey-based products. This symbolic action, given media coverage by the New York Times, comes into the association’s public relations campaign